Senior SEO Specialist
The Ardor, Pakistan
Job Description
The Ardor is seeking an experienced and dynamic Senior SEO Specialist to lead our advanced search engine optimization initiatives. The ideal candidate should have a proven track record of successfully developing and implementing comprehensive SEO strategies, driving organic growth, and staying ahead of industry trends. This role requires a deep understanding of both on-page and off-page optimization, technical SEO, and a strategic mindset.
Responsibilities:
Strategy Development: Lead the development and execution of advanced SEO strategies to improve organic search visibility, traffic, and conversions.
Technical SEO Expertise: Provide expertise in technical SEO aspects, including website architecture, crawlability, and site speed optimization.
Content Optimization: Oversee and optimize website content for search engines, ensuring alignment with SEO best practices and target keywords.
Link Building Mastery: Implement and manage sophisticated link-building campaigns to enhance domain authority and backlink profile.
Keyword Research and Analysis: Conduct in-depth keyword research and analysis to identify opportunities for ranking improvement and targeted traffic acquisition.
Competitive Analysis: Stay informed about industry trends and competitors, conducting regular analyses to identify areas for strategic advantage.
Algorithm Updates and Adaptation: Keep abreast of Google Algorithm updates and proactively adapt strategies to maintain optimal performance.
Cross-functional Collaboration: Collaborate with content creators, developers, and other teams to ensure SEO considerations are integrated into all aspects of digital initiatives.
Performance Monitoring and Reporting: Utilize advanced analytics tools to monitor SEO performance, generate insightful reports, and provide actionable recommendations for continuous improvement.
Job Specification
Required Skills and Attributes:
3-4 years of hands-on experience in SEO, with a focus on strategy development and execution.
Proven track record of successfully implementing SEO campaigns that have driven significant organic growth.
Deep understanding of technical SEO, on-page and off-page optimization, and link-building strategies.
Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and others.
Strong analytical and problem-solving skills.
Excellent communication and leadership abilities.
Bachelor's degree in Marketing, Business, or a related field.