Digital Marketing / Social Media Executive
SMS Higher Education Group, Pakistan
Job Description
About the company
SMS Higher Education Group (SMS HEG) is a student recruitment firm based in London, United Kingdom. We help students secure admissions to their dream UK university. With the mission to increase access to higher education for students across the world and guide students on their journey to study in the UK, SMS HEG was established in 2016 and has grown over the years, with over 500+ employees helping 16,000+ students from across the world to get admissions in their dream university. SMS HEG is now expanding its global footprint and recruiting marketing and recruitment officers across the Indian subcontinent and Latin America to extend services to many more aspirants.
Responsibilities
Assist in developing and implementing digital marketing strategies.
Create engaging content for social media platforms.
Manage and optimize online advertising campaigns (Google Ads, Facebook Ads).
Conduct market research to identify trends and opportunities.
Design static posts, engaging reels and infographics to create visually appealing graphics.
Support email marketing campaigns and analyse performance.
Stay updated on industry trends and emerging digital tools.
Job Specification
Requirements
Good to have (or ongoing) a degree in Marketing, Communications, or a related field.
Familiarity with digital marketing concepts and tools.
Strong written and verbal communication skills.
Proficient in social media platforms and their analytics.
Basic understanding of SEO principles.
Ability to work independently and as part of a collaborative team.
Eagerness to learn and adapt in a fast-paced environment.
Benefits
Hands-on experience.
Networking opportunities within the industry.
Competitive salary.
Uncapped commission.
Performance Bonus
5.6 Weeks of Paid Holidays (Pro-rata Basis)