Client Relationship Management:
- Develop and maintain strong, trusting relationships with key clients to understand their business goals, objectives, and marketing needs.
- Act as the main point of contact between the marketing agency and the client, ensuring clear communication and prompt resolution of issues.
- Regularly engage with clients to assess satisfaction levels, gather feedback, and identify opportunities for improvement in services.
Strategic Account Planning:
- Collaborate with clients to understand their overall business strategy and align marketing efforts to support and enhance their goals.
- Create and execute strategic account plans, outlining marketing initiatives, campaigns, and milestones to achieve client objectives.
- Analyze market trends and competitor activities to provide strategic insights and recommendations for optimizing the client's marketing strategy.
Campaign Management and Optimization:
- Oversee the planning, development, and execution of marketing campaigns, ensuring they align with the client's brand and objectives.
- Monitor campaign performance, analyze key metrics, and provide insights to optimize and enhance future marketing initiatives.
- Collaborate with internal teams such as creative, media, and analytics to ensure seamless execution of campaigns and deliverables.
Financial Management:
- Manage the financial aspects of client accounts, including budgeting, invoicing, and forecasting.
- Work closely with the finance team to ensure accurate and timely billing, and resolve any financial discrepancies or issues.
- Provide clients with regular updates on budget utilization, ROI, and the overall financial health of their marketing investments.
Cross-Functional Collaboration:
- Foster collaboration and communication between internal teams to ensure the successful delivery of services to clients.
- Work closely with other departments such as creative, digital, and analytics to leverage specialized expertise and deliver integrated marketing solutions.
- Act as a liaison between clients and internal teams, facilitating effective communication and addressing any challenges or opportunities that arise.