About Us
HyperSoft Inc. is driven by innovation and collaboration. We are looking for an App Store Optimization (ASO) Specialist to join our Apps marketing team. If you are a result-driven ASO Specialist with a passion for optimizing app store listings and driving app downloads, we want to hear from you.
Job Type:
- Full-time (On-site role)
- Mon-Fri (9am-6pm)
- Competitive Salary
Responsibilities:
- Conduct in-depth keyword research to identify relevant and high-traffic keywords for app optimization.
- Craft compelling and keyword-rich app titles and descriptions to maximize click-through rates and conversions.
- Collaborate with the design team to create eye-catching icons and screenshots that effectively communicate the app's value and features.
- Encourage and manage user reviews and ratings to maintain a positive app store presence.
- Keep an eye on competitors' ASO strategies and make data-driven recommendations for staying competitive.
- Ensure that app listings comply with app store guidelines and policies.
- Adapt app store listings for various languages and regions to reach a global audience.
- Use ASO tools and analytics to track the performance of app store listings and provide regular reports on key metrics and improvements.
Requirements:
- Proven experience in ASO with a track record of improving app rankings and downloads.
- Familiarity with app store guidelines and policies for both Apple App Store and Google Play Store.
- Proficiency in ASO tools and analytics platforms
- Strong analytical skills and the ability to draw insights from data.
- A creative mindset with a focus on developing appealing and engaging app store assets.
- Strong project management skills to meet deadlines and coordinate with cross-functional teams.
- Must have knowledge of mobile app marketing, user acquisition, and retention strategies.
- Ability to stay updated with industry trends and best practices in ASO.
Perks and Benefits
- Monthly and Quarterly performance-based Rewards
- Annual Increments
- Leaves Encashments
- Medical Facility
- Personal Loan
- Annual Excursion Trip