IT Support And Digital Marketing Specialist
Accounting People (SMC-Pvt) Ltd, Pakistan

Are you a dynamic individual with a passion for both IT and creative marketing? We're on the lookout for a talented Marketing/IT Employee to join our innovative team!

Roles and Responsibilities:

• Strategize and contribute to long-term marketing plans.
• Develop and shape a brand's voice and identity through compelling online marketing campaigns.
• Produce captivating marketing videos for social media, using deep fake AI technology.
• Maintain digital media archives including photos and videos.
• Create and execute marketing campaigns to attract new customers
• Liaise with the internal management team to create and promote engaging blogs, advertisements, and social media content.
• Identify new demographics or regions for targeted marketing initiatives.
• Using Google Analytics to conduct performance reports regularly.
• Proficient in SEO to enhance internet search rankings.
• Leading keyword research and optimization of content.
• Ensure that all communications and marketing material align with brand standards
• Manage the production of marketing communications and promotional materials in line with brand guidelines
• Monitor key performance indicators to track the success of marketing campaigns.
• Report results of marketing campaigns to management teams.
• Updating and maintaining the WordPress website regularly.
• Diagnose and resolve ongoing IT problems.
• Help employees with basic computer needs, such as setting up new users and managing backup, security, and passwords.
• Carry out routine maintenance and configure IT solutions, including implementing new software programs.
• Hands-on experience in installing IT hardware and software.
• Flexibility and adaptability to perform other duties as and when requested by the Senior Management

• Bachelors in Marketing, Graphic designing or related field
• Proven WordPress website management experience
• Proven record of excellent designing and marketing skills demonstrated in a professional portfolio
• Proven SEO and SMM experience
• 1-2 years prior experience in a digital marketing role
• Working knowledge of Google Analytics
• Good knowledge of backlink analysis
• Good organization, planning, and creativity
• Understand and Implement the best marketing practices for branding and promotions on the major social media platforms including Facebook, Instagram, LinkedIn, etc
• Strong communicator who works well independently and with a team
• Superior time management skills and the ability to juggle multiple projects simultaneously
• Knowledge of applications (Adobe Photoshop, Illustrator, and WordPress) is important.

Job Rewards and Benefits