E Commerce Manager
Arshad Sons, Pakistan

• Generate and update website content (products, content, promotions)
• Work to build traffic & sales via the website (PPC, email marketing provider, e-commerce provider, etc)
• Plan, define and implement website changes and functional improvements
• Maintain and update the online marketing plan for the website
• Monitor key performance indicators on the website and develop plans to improve them

• Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
• Understanding of order management/customer fulfilment in an e-commerce context
• Experience using software like Excel and Photoshop
• Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
• Familiar with data management
• Previous experience of website or e-commerce CMS
• Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable

Job Rewards and Benefits