Search Engine Optimization Specialist
Brandians, Pakistan

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Plan and execute all web, SEO/SMO, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experiences across multiple channels and customer touch point
• Instrument conversion points and optimize user funnels
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Research and administer social media tools in support of clients’ social media strategy
• Communication to team and management on project development, timelines, and results

• The skill to increase the website organic traffic and generate traffic from social media
• The deep knowledge of content marketing
• Generate short and useful content for social media posts and blog articles
• Social bookmarking
• Sound knowledge about on-page & off-page SEO techniques.
• The Knowledge & skill of PPC, Google analytics and webmaster tools.
• High levels of integrity, autonomy, and self-motivation
• The ability to work independently and/or in a team
• The ability to manage multiple client projects along with in-house projects

• 2 3 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
• Desired: Knowledge of HTML/CSS and website administrations

Job Rewards and Benefits