The Web & Graphic Designer creates beautiful visual designs and intuitive experiences that deliver on our brand promise. This position will design and construct digital assets including web, social, email, and display ad assets that elevate our online brand presence and optimize for conversion. The Web and Graphic Designer's main objective will be to help deliver a compelling, engaging brand experience via all of Educational Insights' digital touch points and to help drive direct sales.
Essential Duties and Responsibilities
The essential duties and responsibilities may include the following. Other duties may be assigned.
Design, build, and manage creative components of all Educational Insights' online and digital properties, including but not limited to websites, e-mail, social media, and digital display ads.
Candidate will collaborate closely with key stakeholders, including Marketing Director and Creative Director, to visually design and execute the vision outlined in creative briefs and in the marketing calendar.
Work with Marketing, Creative, and Product teams to ensure brand standards are being followed consistently across the organization and when necessary, help define new standards as brands evolve.
Manage web and digital marketing deliverable timelines, clearly communicate dependencies, and manage expectations of team and manager.
Manage the technical implementation of digital creative, working within the current eCommerce platform constraints, and also creatively problem-solving to work around these constraints to enhance site/user experience.
Lead the management and execution of ongoing user experience improvements, including the creation, translation, and interpretation of design wireframes and mockups to HTML and platform skins.
Work with third party vendors and become a savvy user of their tools (examples include email and software integrated into the website) to support overall user experience and sales goals.
Contribute to marketing strategy through team brainstorms; via leading usability and user testing; and through creative testing.
Other duties for this role will be assigned as necessary/appropriate.
Bachelor's Degree any concentration.
2-plus years of visual design AND web front-end development and/or email development.
Must be proficient in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, etc.).