Social Media Marketing Officer
2 Zee Business Solution , Pakistan

• Manage social media marketing campaigns and day-to-day activities
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage published content (images, video and written)
• Monitor, listen and respond to users in a Social way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (e.g.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, LinkedIn etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive outline marketing plan. Drive strategies that are proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

• Proven working experience in social media or related field
• Knowledge of online marketing and good understanding of major marketing channels

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