Content Marketer
Dgsworld, Pakistan

• Responsible for the execution of content marketing strategies while delivering engaging content on a regular basis.
• Develop editorial calendar and design content marketing strategies for both short-term and long-term content goals.
• Undertake content marketing initiatives to achieve business targets.
• Brainstorm new and creative growth strategies. Identify trends and insights in the existing platforms, and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies. Provide thought, leadership and perspective for adoption where appropriate.
• Share content through various channels, ensuring strong web presence.

• Responsible for content creation & improvements on our web spaces.

• Responsible for monitoring of competitors’ content marketing activities.

• Responsible to put online ads & classified listings.

• Responsible for improving customer engagement and conversion on our websites.

Skills - Generic:

• North American work experience highly preferred.
• Excellent interpersonal and communication skills.
• Strong initiative and self-discipline highly necessary.
• Well organized with attention to detail.
• Structure non-structured information into logical order.
• High level of proficiency with Microsoft Office (Word, Excel and PowerPoint).
• Ability to interact, communicate and present ideas.
• Project management skills and attention to detail.

Skills- Job Specific:

• Preferred at least 2 years’ professional exposure.
• Proven work experience in content marketing.
• Knowledge of strategic content optimization considering SEO and Google Analytics.
• Knowledge of writing for Search Engine Optimization (SEO).
• Editorial mindset with an ability to predict audience preferences.
• Excellent communication and writing skills in English.

Job Rewards and Benefits