Social Media Internee
R-ACT, Pakistan
Job Description
• Successfully articulate the brand message across all social media platforms including Twitter, Facebook, Google+, Pinterest, Instagram, YouTube and LinkedIn
• Coordinate and develop ongoing monthly social media content calendars
• Develop quality, timely and relevant day-to-day content for social distribution (across owned and earned social channels, i.e. blog posts, tweets, status updates, pins, photos, and videos)
• Manage online presence with social monitoring tools (TweetDeck, HootSuite, etc.)
• Research and present changes in social landscape, new platforms, opportunities and trends to integrate social and traditional PR programs on behalf of the agency and clients’ brands
• Design, create and manage promotions, online events, campaigns and contests that foster excitement and increase response: likes, fans, followers and partners
• Work with web development team to ensure social media tools (Ex: Sharing buttons, plugins, widgets, etc.) are kept up-to-date.
• Leverage management tools like TwitterCounter, Google Analytics, to track, monitor and report on metrics click-throughs and traffic activity. Tweak social strategy and content based on analytics
• Develop and deliver on tangible KPI's from social (ie. Referrals, ROI, fan growth, engagement, lead generation, SEO)
• Follow key industry trends, competitive insights and emerging social media / marketing / e-commerce technologies
Job Specification
Knowledge of blogging relevant to resort industry across business groups
Demonstrable social analytics tools, knowledge on Microsoft Office (Excel, Word, PowerPoint)
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
Content writing experience is a plus
Adequate knowledge of SEO
Highly organized with the ability to multi-task and prioritize tasks to deliver expected results on time