SEO Executive
R-ACT, Pakistan

Build and execute social media strategy through competitive research, platform determination benchmarking, messaging and audience identification.

Setup and optimize company pages within each platform to increase visibility of company’s social content.

Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings.

Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.

Monitor various business industry trends and changes in SEO to help identify necessary updates and new opportunities.

Review and audit site to drive changes that comply with SEO best practices.

Define and manage business requirements, related documentation and deliverables.

Create and analyze regular statistical reports or ad hoc natural search reporting to measure page rankings, SEO KPI’s, and the effectiveness of optimization.

Manage content strategy to ensure quality, targeted on-page and off-page content.

To carry out monthly SEO maintenance ensuring the efficient day-to-day management of campaigns.

To recommend on-site and technical changes and to carry out ‘hands-on’ changes where required.

To carry out advanced and detailed keyword research to identify the most effective and targeted key phrases for each client’s SEO campaign.

To periodically reassess these key phrases in order to ensure that they continue to be the right terms to target.

To carry out detailed back link analysis and devise innovative link building campaign ideas.

To initiate and carry out objective testing of tools, resources and techniques.

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