Managing the companies email campaigns and communicating company brands through email marketing.
Analysis of current email marketing campaigns and making recommendations for improvement.
Managing trigger email campaigns throughout the customer lifecycle to maximise sales.
Carrying out segmentation of the database and implementing remarketing strategies.
Tracking and reporting on email campaigns in order to guide improvements.
Reporting to the marketing director on sales revenues generated through email marketing campaigns.
Ensuring all email campaigns comply with current email best practice in the industry.
Proven work experience as an Email marketing Execuitve.
Proficiency in marketing automation technology.
Knowledge of SEO/SEM and Google Analytics.
Familiarity with analytical and database tools.
Excellent written communication and copywriting skills.
Strong project management skills.
An ability to work under tight deadlines.