Sr. Digital Marketing Manager - PPC Google & Bing
Five G Soft, Pakistan

Fivegsoft is looking for a candidate who should have a strong grasp on running Paid advertising campaigns on Google Adwords & Bing, current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Holding 5 – 6 years of experience in same domain. He/ she will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

· Plan and execute all paid advertising campaigns on specially on Google Adwords, Bing and other social media platform such as Facebook, Instagaram,YouTube & Twitter.

· Worked on different PPC Models including CPC & CPA

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Instrument conversion points and optimize user funnels

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

· BS/MS degree in marketing or a related field

· Proven working experience in digital marketing

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimizing landing pages and user funnels

· Experience with A/B and multivariate experiments

· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Experience in setting up and optimizing Google Adwords campaigns

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement

Skills:

• Pay Per Click (PPC)
• Social Media Advertising
• Google Adwords

Job Rewards and Benefits