Marketing Executive
Smart Logics, Pakistan

A fast growing solar company SMART SOLAR requires an experienced Marketing Executive having dynamic personality and experience of solar products and good understanding of electrical components. Candidate must be able to promote the marketing and sales of PV Solar Systems. The Marketing Manager is responsible for implementing the marketing efforts of the Smart Solar.

Marketing Strategy & Job Responsibilities

• Lead strategic marketing decisions and discussions
• Develop customer facing communications
• Develop public relations assets
• Coordinate marketing efforts with management, vendors and sales team(s)
• Quantify marketing results with historical and industry trend data comparisons
• Increasing year-over-year lead volume and quality as measured by:
  • Quantity of geographically qualified leads
  • Company conversion ratios (of leads who see presentations), recognizing that this is also a function of sales effectiveness which cannot be directly impacted by marketing manager
  • Improving the quality of lead tracking with a focus on determining the return on investment for different types of investments provide
  • Constantly seek, present, plan, and execute new ways to market our services with a focus on decreasing the cost of customer acquisition on a per-sale basis

• Managing social media content
• Helping create email content for drip marketing campaigns
• Assisting in administration and coordination of current marketing campaigns
• Helping to prepare and set up for presentation and run local events.
• Perform market analysis and research on competition
• Support the sales team in daily marketing administrative tasks
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
• Plan and execute ground breaking and ribbon cutting ceremonies
• Write or coordinate content writing for company blog and press releases
• Support public relations efforts

Requirements (Knowledge, Skills, and Abilities)

• Must have knowledge of Solar panels and inverters
• A strong background from electrical department
• Proficient with computers, social media platforms
• Must be a problem solver, self-motivated and competitive
• Must have a passion for renewable energy
• Able to perform well in a high energy, chaotic environment
• Willingness to be coachable
• Excellent communication skills
• Fluent in English and Urdu is mendatory
• Proven ability to generate sales

Job Rewards and Benefits