We’re a well-established, Global Internet Marketing Company. We have an exciting opportunity for a PPC Expert to join our team. The PPC Specialist will be managing campaigns hands-on covering the region of North American Market. You will support the Manager and be part of a strong in-house working Arena.
There will also be an opportunity for you to get involved in some Paid Social and Display campaigns. Also managing, testing and optimizing keywords, ad text, position and landing pages based on performances of campaigns
Manage campaign strategy for paid search across all Specialist brands and across all paid search platforms - including but not limited to Google, Bing, and Yahoo
Manage ad creative and copy by creating, expanding and structuring campaigns and ad groups
Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and dayparting
Monitor click fraud and report to Account Managers at Search Engines
Manage and resolve any competitor brand issues
Key skills required;
• Proven track record managing PPC campaigns hands-on with at least 6 months experience
• Ample experience at managing service-industry and digital marketing related Google Ad words campaigns for the American, Canadian Region.
• Have excellent oral and written communication skills
• Must have excellent attention to detail and the ability to effectively multi-task
• Great knowledge and understanding of PPC methods and tools
• Capable of managing large keyword campaigns
• Effective team player in a cross-functional group