We are looking for a creative & passionate Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns.
Job Specification
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence using various tools like adobe photoshop, video graphics, animation and command on tools like coral draw, photoshop, illustrator and others
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize strong analytical ability, to evaluate end-to-end customer experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.