SEO/ Social Media Specialist
The Stationery Company Pvt. Ltd., Pakistan

Responsibilities:

We are looking for an SEO/SEM expert to manage all search engine optimization, social media and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Facebook, and Instagram in order to maximize ROI.

Search Engine Optimization:

· Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

· Track, report, and analyze website analytics and PPC initiatives and campaigns

· Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

· Optimize copy and landing pages for search engine marketing

· Perform ongoing keyword discovery, expansion and optimization

· Research and implement search engine optimization recommendations

· Research and analyze competitor advertising links

· Develop and implement link building strategy

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code

· Work with editorial and marketing teams to drive SEO in content creation and content programming

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Social Media (Facebook, Instagram, Twitter, LinkedIn and Youtube):

· Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

· Work on building audience on all these platforms from scratch

· Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

· Set up and optimize company pages within each platform to increase the visibility of company’s social content

· Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

· Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

· Designing social media assets in Adobe Photoshop, Illustrator and/or Corel Draw

Requirements:

· Bachelors/Masters in Business, Computer, Marketing or related field

· Proven working experience in social media marketing or as a Digital Media Specialist

· Proven SEO experience

· Proven SEM experience managing PPC campaigns across Google Adsence, Facebook Campaigns

· In-depth experience with website analytics tools (e.g, Google Analytics, SEMRush, Ahrefs, NetInsight, Omniture, WebTrends)

· Solid understanding of performance marketing, conversion, and online customer acquisition

· Experience with A/B and multivariate experiments

· Working knowledge of Wordpress, HTML, CSS, and JavaScript development and constraints

· Knowledge of ranking factors and search engine algorithms

· Up-to-date with the latest trends and best practices in SEO and SEM

· Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

· Experience with professional graphic designing preferred (Adobe Suite and Corel Draw)

· Demonstrable social networking experience and social analytics tools knowledge

· Adequate knowledge of web design, web development, CRO and SEO

· Knowledge of online marketing and good understanding of major marketing channels

· Positive attitude, detail and customer oriented with good multitasking and organizational ability

· Fluency in English

Acute vision
Time-management skills
Communication skills
Handles rejection
Layout skills
Analytical skills
Creativity
Flexibility
Attention to detail
Deadline-oriented

Job Rewards and Benefits