SEO Specialist / SEO Expert / SEO Executive
Grafdom, Pakistan

A dubai base company is seeking SEO/SEM expert for Lahore Office to manage all search engine optimization and marketing activities to meet its growing business demands

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

The ideal candidate must possess excellent English communication, interpersonal and organizational skills and willing to work from 09:00 AM to 7:00 PM ( 5 Days a week - Sunday to Thursday according Dubai) then we are looking for you.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

1. Proven SEO experience
2. Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
3. Solid understanding of performance marketing, conversion, and online customer acquisition
4. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
5. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
6. Experience with A/B and multivariate experiments
7. Working knowledge of HTML, CSS, and JavaScript development and constraints
8. Knowledge of ranking factors and search engine algorithms
9. Up-to-date with the latest trends and best practices in SEO and SEM
10. BS/MS degree in a quantitative, test-driven field

Job Rewards and Benefits