Job Description
The SEO, PPC& LBLExpert position is responsible for managing various SEO, PPC & LBL campaigns to ensure that they are optimized to deliver the maximum ROI for the company clients. PPC * Manage multiple PPC campaigns through Google and Yahoo. * Improve ROI for PPC campaigns through proactive bid and position changes. * Improve traffic quality through keyword research, use of negative keywords, omission of poor quality keywords. * Improve CTR through testing effective ad copies. * Should have first hand knowledge of Google Analytics. * Improve conversion and navigation paths through testing different landing pages and identifying best performers. *.
Job Specification
The SEO, PPC& LBLExpert position is responsible for managing various SEO, PPC & LBL campaigns to ensure that they are optimized to deliver the maximum ROI for the company clients. PPC * Manage multiple PPC campaigns through Google and Yahoo. * Improve ROI for PPC campaigns through proactive bid and position changes. * Improve traffic quality through keyword research, use of negative keywords, omission of poor quality keywords. * Improve CTR through testing effective ad copies. * Should have first hand knowledge of Google Analytics. * Improve conversion and navigation paths through testing different landing pages and identifying best performers. *.