Digital Marketing Executive
Anderson Enterprises, Pakistan
Job Description
About the Digital Marketing Executive role:
As a key member of the Marketing Team, the role of Digital Marketing Executive will add significant value being part of the team delivering our digital marketing strategies across various digital channels promoting the Peabody brand and products to maximise revenue for Peabody.
Job Specification
Responsibilities of the Digital Marketing Executive:
- Implementing social media strategies to support sales and marketing targets
- Supporting the growth of social channels and looking for potential to develop a new social channel
- Working closely with the Senior Digital Marketing Executive to deliver effective digital marketing strategies to enhance and optimise the customer journey and deliver efficiencies
- Editing of digital content (including copy, pricing, floor plans, CGIs, images and brochures) on websites, property portals and other channels is current, accurate and compliant with the Consumer Code
- Supporting content creation for our sales website(s) and CMS ensuring content is engaging, relevant, topical and optimised for Search Engine Optimisation (SEO)
- CRM updated including updating development/property information, floor plans and imagery; ensuring compatibility and consistency between CRM and CMS systems
- Digital troubleshooting, liaising with colleagues in IT and external agencies to ensure support is provided and issues resolved in a timely manner
- Working with the wider marketing team to coordinate and implement email marketing activity, including designing and editing emailers in HTML and CSS, broadcasting emailers, reporting on results of email campaigns and implementing improvements