PPC Specialist
IBG consulting, Pakistan

Duties and responsibilities

• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in Google AdWords and Facebook campaigns
• Track, report, and analyse website analytics and PPC, Facebook ads initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns and Facebook conversion campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyse competitor advertising links

Requirement

1. Proven SEM and Facebook Ads experience
2. Handling decent budget for various international campaigns preferably in UAE
3. Well-versed in performance marketing, conversion, and online customer acquisition
4. Up-to-date with the latest trends and best practices in search engine marketing
5. Experience with website analytics tools
6. Strong analytical skills and experience generating SEM reports
7. Familiarity with A/B and multivariate experiments
8. BS/MS degree in Marketing

Job Rewards and Benefits