Digital Marketing Expert
Maqaami, Pakistan

Maqaami islooking for digital marketers who can purely work on sales conversion, creation, and delivery of digital marketing initiatives across multiple digital channels with a focus on driving web purchase conversion and integrated marketing campaigns to achieve aggressive growth in sales growth.

Responsibilities will include

• Focus on Sales and Helping Company to growing sales volume.
• Plans and executes all web, database marketing, email, social media marketing, pixel analysis, and display advertising campaigns.
• Designs build and maintain our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans execute, and measures experiments and conversion tests.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Create and implement innovative acquisition content, strategies & campaigns across paid and non-marketing channels including,
• Explore new online marketing opportunities, channels, media, and tactics and with observed trends and internal analytics suggest improvements to processes and user experience across digital channels.
• Designer/Content Specialist and Site Merchandiser to effectively deliver company messaging to target audiences, including mobile, video, social, search, real-time media buying, ad retargeting, and SEM.
• Create and deliver reports and analysis that provide insights and solid recommendations for improvement and optimization across all on-site campaigns and digital activation efforts including email marketing, display, mobile, etc.
• Manage e-Commerce marketing budget, and ensure that marketing opportunities are being optimized to meet business objectives and financial goals while staying within planned expense budgets.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Create and manage Facebook/Tiktok/Instagram campaigns and generate sales, purely work on the conversion
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Experience with A/B and multivariate experiments
• Experience in optimizing landing pages and user funnels
• Demonstrable experience leading and managing marketing database, email, social media, and/or display advertising campaigns
• Proven working experience in digital marketing, particularly within the industry
• Research and identify target keywords and implement them within the content and paid advertising campaigns.
• Expert in Google, Facebook, Instagram ads.
• Must be able to juggle multiple projects at the same time.
• Knowledge of content management systems.
• Prepare digital insights and strategies based on analytical data
• Prepare e-business strategies to increase leads and target sales.

Job Rewards and Benefits