Sr. Digital Marketing Manager - PPC Google & Bing
Five G Soft, Pakistan
Job Description
UK based I.T Company requires young, energetic & experienced candidates for Afternoon shifts, Male/Female Timings (10 am-7 pm)
Digital Marketing Manager is responsible for analyzing, reviewing, and implementing websites that are optimized to be picked up by search engines. A Manager will develop content to include keywords or phrases in order to increase traffic to the website.
We are a UK Base sub-handling office.
Applicant must have good listening power and communication skills with fluent English.
We are only considering long-term candidates who are actually seeking an opportunity to grow with us.
Required Skills:
Google Ad words
Digital Marketing
In-depth keyword research
Studying traffic and analytics
Split-testing similar pages
Building natural backlinks
Analyzing the client's competitors
Maximizing local search exposure
Developing strong calls to action
Working with writers and designers
Creating effective ranking strategies
Researching the latest SEO practices
Page-level optimization
Keyword Research
Content marketing
Social Media Marketing
Server-level optimization
Job Specification
Requirements:
· BS/MS degree in marketing or a related field
· Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Experience with A/B and multivariate experiments
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
· Working knowledge of ad serving tools (e.g., DART, Atlas)
· Experience in setting up and optimizing Google Adwords campaigns
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Strong analytical skills and data-driven thinking
· Up-to-date with the latest trends and best practices in online marketing and measurement