Digital Marketing Manager
Leyjao LLP, Pakistan

DIGITAL MARKETING MANAGER

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

· Design, build and maintain our social media presence

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize the user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

· Instrument conversion points and optimize user funnels

· Collaborate with agencies and other vendor partners

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

· BS/MS degree in marketing or a related field

· Proven working experience in digital marketing

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimizing landing pages and user funnels

· Experience with A/B and multivariate experiments

· Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Experience in setting up and optimizing Google AdWords campaigns

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement

Job Rewards and Benefits