Media Research Executive
Creative Instinct, Pakistan

The media researcher serves as a liaison between executives and the public and must be able to work with different people to ensure the smooth running of the programming processes. At all times the media researcher is expected to be alert, accessible, ready to obtain information. A media researcher does meetings with directors or executives to discuss forward planning, writing plans and reports for past and future programs. They must also conduct market research and write reports on what the findings might mean for the specific program or company. A media researcher should be able to assist senior researchers by giving inputs and analyzing previous recorded data. Media researchers also analyze media to know the best marketing and advertising venues for advertisers, do meetings with advertisers to discuss what type of audience they want to attract, researchers also compare ratings data to know which shows the audience is watching.

Research regarding channels Geographical Area Spending Analysis Dealing with Clients Media Planning Good Computer Skills (Microsoft Office) Pre and Post campaign Analysis.