App Store Optimization Executive
Apex Logics, Pakistan
Job Description
APEX LOGICS looking for specialized "App Store Optimization Executive" We are excited to be adding an App Store Optimization Executive to our Production team! In this position, you will be developing an App Store Optimization (ASO) strategy to ensure the top of search results in all applicable App stores. Your objective will be to support organic downloads and our user acquisition strategy by being an ASO guidelines expert on Key app stores and proactively implementing them.
Responsibilities :
You will manage App Store Optimization for the Apex Logics portfolio of games, which includes :
· Analyze the performance of Apex Logics games on the app stores platforms
· Setup an ASO strategy to optimize and improve game page conversion rates
· Provide guidelines and recommendations to game teams globally for how to maximize discoverability and conversion rates based on analytics
· Follow the impact (downloads and revenue) of the optimizations implemented for our products
· Develop and update the company’s App Store Optimization strategy and guidelines.
· Develop expertise regarding key App Store specificities and make sure these criteria are being efficiently implemented.
Must have/Nice to have:
· A good understanding of the mobile gaming market.
· Ability to communicate across a number of levels and be able to influence development and marketing teams.
· Excellent written and verbal communication skills.
· Demonstrated ability to manage projects and lead them through to implementation.
· Ability to work under your own initiative.
· Experience with SEO, ASO appreciated.
· Experience in online gaming is desirable but not essential.
Job Specification
Requirements:
· Must have 1-2 years of experience in ASO field.
· Established experience in using several ASO tools, e.g., App Annie, App Brain, App Radar, or similar.
· Excellent skills in google analytics, store analytics, and Apps marketing on social media.
· Excellent written (English) and verbal communication skills.