Looking for a talented PPC Specialist to join our team. This position is full-time in-house Monday-Friday. The PPC Specialist will be responsible for managing and executing multiple ad campaigns including but not limited to keyword research, account setup, campaign configuration, and implementation for several clients.
Experience with Google and Microsoft Ads services, including Google’s Keyword Tool, Google Analytics, Google AdWords, and Search Console.The ability to deploy an effective local and long-tail search strategy.
Perform post-campaign analysis to determine performance and ROI.
Provide regular reporting on client search performance to the business development team and to senior management.
Develop and continuously optimize keyword lists, ad copy, and landing pagesDevelop an innovative paid search plan for incoming clientsWork with all aspects of Google Ads including but not limited to automation, conversion tracking, callouts, e-commerce, and bidding optimization.
1-2 years’ previous experience in marketing, advertising, or managing PPC accounts including search network and display network
Excellent verbal and written communication skillsExcellent organizational skills and attention to detail
Strong analytical and problem-solving skills
Updated knowledge of industry trends
Expertise in communicating via phone, email, webinar, and face-to-face
Ability to adapt to new situations quickly in an ever-changing industry
Advanced experience budgeting and optimizing PPC campaigns