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Job Description
You will be responsible for off page strategy, content internal linking & external linking. Your efforts will lead to improved brand visibility and lead generation which will in turn, increase demand generation.
Responsibilities
Develop and implement link building strategy: Internal & External
Monitor and improve common Off-Page metrics
Create Email templates for mails to be sent for link aquisitions
Get backlinks from websites where our targeted audience is present
Knowledge of ranking factors and search engine algorithms
Keeping all files in proper formats and good in Excel
Recommend changes to website internal linking
Writing Guest Posts, articles can be a plus point
Planning and managing SEO campaigns: search of contents and keywords, guidance for content writers, link and social media outreach
Requirements
Knowledge of SEO and good understanding of how it applies to content marketing
Good communication and interpersonal skills
Good Verbal and written communication skills
Basic knowledge of HTML
A keen desire to ensure your technical skills and SEO knowledge remain up-to-date
Ability to work within a team and independently
Can-do & go getter attitude
Problem Solving attitude
Knowledge of Content Marketing, Infographics, ORM, Keyword Research, Google algorithm