Digital Marketing Expert
Digitaiz Inc., Pakistan

For our development hub in Lahore, we are looking for a digital marketing expert to join our team. As a Digital Marketing Expert, you will lead our marketing efforts using digital tools.

Responsibilities:

• Research advertising trends, competitor’s pricing and products.
• Conduct market research to inform campaigns.
• Brainstorm and develop creative growth strategies for projects including company’s websites and social media.
• Measure and report performance of all digital marketing campaigns and assess goals (ROI and KPIs).
• Plan, implement and measure experiments and conversion tests.
• Collaborate with agencies and other vendor partners.
• Evaluate end-to-end customer experience across multiple channels and customer touch-points.
• Identify critical conversion points and drop off points and optimise user funnels.
• Create and execute lead generation programs.
• Monitor project status and budget.
• Evaluate emerging technologies.
• Identify trends and insights and optimize spend based on the insights.

Required Skills:

• Strong verbal communication skills.
• Skilled in creating and maintaining client relationships.
• An empowered team member and a process-oriented thinker.
• Proficient in marketing research and statistical analysis.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and Display Advertising campaigns.
• Experience in optimising landing pages and user funnels.
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools.
• Working knowledge of ad serving tools.
• Experience in setting up and optimising PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Google Adwords Certificate

Experience:

Proven 2 to 3 years experience in the same role.

Job Rewards and Benefits