This position is open only for Females. The incumbent will carry out the following activities among others:
· Develop marketing plans & strategies regularly (weekly, monthly, and quarterly). This includes social media and any other relevant marketing activities.
· Implement social media marketing plans on a day-to-day basis.
· Build & maintain the company’s presence on all social media channels.
· Develop and publish content for social media, including both textual and graphical content.
· Make regular/scheduled updates regarding the company on social media as per the developed plan.
· Write and publish blogs on a regular basis.
· Design and distribute newsletter on a regular basis.
· Manage, maintain, and keep up-to-date company’s websites.
· Handle SEO related activities wherever applicable.
· Identify opportunities for online advertisements, get budget approvals and run ad campaigns.
· Prepare launch plans for new products, services, and initiatives taken by the company.
· Ensure that the company’s outreach matches the business goals, and ongoing initiatives.
· Liaison with relevant stakeholders to promote the company’s business and expertise.
· All these efforts should encompass both the domestic and international market.
· Identifying partnership opportunities in company’s areas of business.
· Regular outreach efforts with former, current, and future clients.
· Identifying business opportunities and leads in the construction sector and marketing activities around them.
· Generate new leads through all methods available; including networking, web search, events, contacts, print media, business directories etc.
· Presenting and delivering information to potential clients.
· Logging all marketing activities on CRM, including regular input.
· Prepare and present accurate weekly, monthly, and quarterly reports, as well as any visit reports.
Required Skills
· At least 3-5 years of experience in any established business, preferably an engineering or construction company as a Marketing Executive focusing on Social Media.
· Expert & up-to-date knowledge of Social Media Marketing, Search Engine Optimization, Social Media Advertisement, and social media accounts management.
· Able to create & execute annual marketing plans that are goals focused.
· Top expertise in social media management with respect to timely content development, publishing, engaging with the audience etc. , Basic understanding of electronics, engineering & construction-related terminology, and activities.
· Excellent verbal & written communication skills. Must be able to write well in the English language with no grammatical errors
· Practical knowledge of how various social media platforms work like FaceBook, Twitter, LinkedIn etc. and how to leverage them for marketing the business.
· Know-how of advertisement on these platforms.
· Must be able to use graphic designing tools like Adobe PhotoShop, Adobe Illustrator etc.
· Having a great personality that is likeable, and able to converse well socially.
· Understanding of different types of clients (local & foreign)
· Highly self-motivated and ambitious in achieving goals.
Digital Marketing | Social Media Marketing | Facebook Ads | Google Ads | Blogs | Organic Traffic of Social Media | Adobe Photoshop