Arrant Services is looking for a Media Buyer (Google, Meta, LinkedIn, TikTok). You will ensure that ads reach target audiences through the right channels at the lowest possible prices.
Responsibilities:
- Actively manage all paid campaigns to achieve business goals – which may vary from engagement, acquisitions, direct response, reach and frequency, etc.
- Optimize plans and budgets according to the best media mix.
- Prepare schedules and adjust them when needed.
- Monitor costs and return on investment (ROI), ROAS, and CPA.
- Share Reports and Stats of ad performance with the management
- Proofreading advertising material before launching campaigns.
- Coordinating and overseeing the development and launch of campaigns.
- Monitoring audience and media trends, practices, and new technologies.
- Optimize ad delivery, landing page conversion, and under-experience driving user activations as efficiently as possible.
- Continuously test and iterate your learnings to find the best multi-channel paid mix for us.
- Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition, and cost-per-activation.
- Have the creative ability to craft beautiful and enriching content together with the marketing team to enhance your campaigns.
- Ideally you also have some UX and social media writing experience.
Requirements:
- Must: Experience in managing paid ads for the US Market
- Proven 5-7 years of experience as a Media Buyer or similar role; experience in digital media is preferred.
- Bachelor's degree in advertising, marketing, communications, or similar.
- Strong computer skills with programs such as MS Office, Google Suite, and Facebook Business Manager, LinkedIn.
- Familiarity with media buying, planning, and research.
- Interest in following advertising and media trends.
- Excellent communication and negotiation skills.
- Attention to detail.
- Critical thinking skills.
What We Offer:
- Market Competitive Salary
- 4 Tier Bonus
- Provident Fund
- 18 Paid Leaves over a Year
- Medical Insurance
Job Location: Bahria Town Karachi
Job Timings: 2:00 pm - 11:00 pm
Job Type: Full Time (On-site)