Job Description
Develop and optimize online marketing initiatives to drive customer acquisition;
Create and optimize targeted and custom landing pages and micro-sites;
Implement, analyze, and optimize organic and paid search engine marketing activities;
Implement and execute email campaigns to nurture leads and customers;
Analyze and provide weekly & monthly digital marketing metrics and lead status reports;
Develop and manage content-based Social Networks and Blog Sites.
identify influential communities, media and networks online with which to engage.
Identify key influencer within online communities and engage directly to gather perceptions, share information, generate thoughtful discussion and serve as a resource.
Develop and sustain relationships with key influencer in online communities.
Transition expert-approved responses into conversational content to share online with communities, media and individuals.
Proactively identify and develop new engagement opportunities across multiple channels (online and off-line) including, but not limited to, speaking opportunities, editorial content development, expert access, video production and event attendance
Responsible for other projects and responsibilities as assigned.
Job Specification
Good understanding of Digital Marketing (current practices, trends)
Extensive Social Media knowledge (Platforms, Tools, Apps, ROI Metrics and Reporting)
Brand building via digital channels
Online Reputation Management
Video Marketing
Affiliate Marketing
Content Marketing Strategy (build and distribution - use of tools for automation and monitoring)
Content Syndication
Online PR Management
Good Knowledge of Search Engine Marketing