User Research And Social Media Analyst
New Tales Interactive, Pakistan

We are a fast-paced strategy and content focused company. NTI is rapidly expanding and have managed to combine the results-oriented nature of a startup with the resources of a profitable and leading company. This is a unique opportunity for aspiring individuals to thrive and be the market leader.

Responsibilities:

The User Research & Social Media Analyst will be responsible for supporting all UX research needs, monitoring and tracking KPIs, conducting and suggesting research activities for online digital projects. He/She should be able to:

• Plan, coordinate and run online usability, card sorting, heatmap testing and other studies required to carry out the user research.
• Work with UX team to understand research needs. Knowledge of various research and testing techniques to be able to make suggestions on a project by project basis.
• Understand, locate and explore issues and trends on the Internet particularly within social media sphere, such as Facebook, Twitter, Linked in, Blogs, Forums and other online community based sites.
• Prepare accurate, insightful reports to present research findings and strategic consulting around social media.
• Ensure high quality reports are produced and delivered on a daily, weekly, monthly and quarterly basis.
• Formulate and develop social media monitoring strategies and research methodologies.
• Should be able to perform analytics on the social media platforms.

We are looking for someone with the following skills, knowledge and experience:

• Experience of writing research plans, study objectives and stories.
• Experience of running both online research initiatives.
• Experience of identifying research needs based on project goals defined by the business or UX.
• Someone who is passionate about working in-house and getting fully immersed in the brand and working to enhance the UX cross platform in order to contribute to the growth of the business and reducing operational overheads.
• Good Analysis skills - quantitative data from surveys/studies and A/B testing when applicable.
• Knowledge of Google and social media analytics to track our KPIs and monitor user behavior.
• Strong communication and organizational skills are critical to success among this company of talented individuals. Should be able to communicate confidently in English.

Job Rewards and Benefits