Advertising, on the other hand was a curious discovery, one that arrived right after my bachelors. Having spent most of my teenage and University years working for either Media, Art & Entertainment for all this time I honestly had no clue what the corporate world was or had to offer. Saddened by the lack of opportunity in my hometown for Media, Arts & Entertainment I turned my attention towards advertising. Basic sociology and years of creating content for the masses allowed me to quickly not only understand the fundementals of advertising but also come up with new and improved methods of engaging customers with their respective brands, or creating an experience that would leave the consumer wanting more.
Film & photography for the most part have existed in my life pretty much since I could even walk. I took up photography from my father who never got the chance to pursue his love for the art but was generous enough to hand over his prized possession of the time which was a Yashica 35mm film camera. The view from its viewfinder felt like a gateway to another world, and even today 12 years into photography and film as a career and I’m as mesmerized as I was on the first day looking into the viewfinder.
Tornado Media (Pvt.) Ltd.
Founder / Creative DirectorAugust 2017 - Present
*CURRENTLY IN THE PROCESS OF CHANGING THE BOARD OF DIRECTORS AND REGISTRATION BASED ON THE FUTURE POA OF THE FIRM*
The company was formed after a split occurred between my previous employers, (LemonAct & Together Solutions) known as LemonAct Agency, taking the opportunity I took an initiative which would later be the creation of my own functional agency. "Paradox Activators" initially served as a creative department of the two companies (Lemon Act Jedda and Together Solutions Riyadh). I, along with my small team of designers and operation staff, were responsible for strategizing and conceptualizing campaigns for their clients and in some cases even the execution of the strategy/campaign as well. The contract with said organziations lasted for a year after which I have ran the company on a project to project basis depending on my capacity to execute a client requests. Alongside with working for my employers we also worked for Nestle running a small campaign for their brand Cerelac and also ran tri-state gaming competition.
Two simultaneous internships as an associate producer where I was initially tasked to:
Shortlisted themes and roughly scripted the narrative for the 13 episode season
During Phase 2 of my internship I was tasked with:
Masters of Arts MA in Marketing & Innovation
Associate of Arts - AA in Marketing
Bachelors of Arts BA in Sociology
Was an active part in the production team of Conquer the Wild Season 2 : Destination Pakistan. Along side a crew of 3 other multi talented Cinematographers the four of us took this show on the road filming at 7 locations each using their skills to support the others requirement for shots.
The second longest Industrial time-lapse attempted in Pakistan. Currently running on a duration of close to 2 years. It comprises of the plant construction of KIA Motors along with the manufacturing process of their first Kia Sportage ever in the country. The URL and final production is expected to close around February 2020