With a diverse background in marketing and a passion for creating impactful campaigns, my expertise is in brand management, media planning, and advertising, I excel at developing strategies that resemble my target audiences. My strategic mindset allows me to create comprehensive media plans that effectively reach and engage customers, utilizing both traditional and digital channels. From developing creative concepts to executing advertising campaigns and managing social media platforms, I am committed to delivering results that drive brand awareness and customer engagement.
Projects Headed:
Relaunch of One Touch Banking:
After 3 years, we Relaunched One Touch Banking, and I was the Project Lead for this campaign, we launched it during PSL Season 8 to gain massive mileage. The mediums we used were Production with Moin Khan, TV, Radio, Billboards (in Khi, Lhr, Isl, Rwp, Quetta & Multan), Static & Digital Streamers, Red Bus Branding & Digital Platforms.
Sponsored Karachi Kings PSL 2023:
For the PSL 2023, we again went along with Karachi Kings and acquired the Platinum Sponsorship for the second time. Events and Activation I headed during the PSL:
1: Bike Rally from Executive Tower to Star Gate and vice versa
2: MoU Signing & Team Lunch with the entire Karachi Kings Team
Independence Day Campaign 2023: #TaranaDuaRakhna
This year in 2023 we initiated the Tarana Dua Rakhna Campaign for Independence Day. The concept was to make people understand the meaning of our National Anthem. I was the Project Lead for the entire campaign and we used the following mediums: Production, TV, Radio, Digital Amplifications, and Branch Activation.
Independence Day Campaign 2022: #UmeedPerNazar
In 2022 we initiated the Umeed Per Nazar Campaign, I was the Project Lead for Production, Media Plan of TV, Radio & Digital. Mediums we used were Production, TVC, Streamers, Digital Presence, Branch Activation (KLI), Azadi Walk with Commissioner Karachi, and CEO BankIslami
Cricket on TV, Radio & Digital Streaming:
Looked after the entire Media Plan to crack the deal within our desired budget and sponsored the following:
1: World Cup on Daraz Live Streaming
2: Pak vs Eng on PTV, ARY ZAP & Radio
3: Pak vs WI Series on PTV Sports & Ary ZAP
4: Pak vs Ned Series on ARY ZAP & A-Sports.
5: PSL Season 8 on A Sports & FM 106.2
6: Pak vs NZ on ARY ZAP & FM 106.2
7: PSL Season 7 on FM 106.2
Sponsored Karachi Kings in PSL 2022:
Had a meeting with 4 different teams before finalizing which team will give us better mileage. Look into the entire digital media campaign during PSL, and arrange an internal bike rally & MoU Signing Ceremony.
Production of DVC / TVC:
One Touch Banking, Ramadan 2023, Independence Day (2022 & 2023), 23rd March (2022 & 2023) & Women's Day (2022)
Projects Headed:
iShopping.pk Friday Bazaar Campaign 2020:
Single-handedly executed a week-long Digital Campaign of Friday Bazaar on iShopping.pk Digital Forums. Created the entire Campaign Strategy, suggested names for the Sales Category and Gift Hampers, wrote an entire DVC Script, and executed the Influencer Campaign. The campaign was a huge success with over 5,000 orders in a week.
Kurta Corner Website & Social Media Revival:
I was given the task to revive the Social Media Platforms of Kurta Corner. From naming the collection to shooting the collection creating creatives for the collection, and launching the collection, I was solely responsible for Kurter Corner. The campaign performed really well and got 4x results.
Mortein x Dengue x iShopping.pk:
Created an entire Social Media Campaign for Mortein during the Dengue season, proper research was done before creating the campaign. Received an appreciation email from the Mortein (Reckitt Benckiser) Team for the research and campaign that was executed.
Youniform:
Executed the launch of Youniform by executing the entire shoot of uniform range, in 3 different age categories with over 50 designs and 30 models from ages 3 to 16.
Sobremesa Crises Management x Influencer Campaign:
Sobremesa was getting a lot of negative feedback over Social Media for a while, to overcome the negative comment, I aligned over 10 food bloggers to visit Sobremesa and review their food. The campaign lasted for 3 months, as each blogger was going every week and it overpowered the negative feedback on Social Media.
- Manage different social media accounts.
- Create a strategy, media plans, content, and media budget.
- Community Management
- Concept for DVC.