As a Graphics Designer at Adsvol from March 2023 to January 2024, my responsibilities included creating visually appealing and engaging designs for various advertising and marketing materials. I collaborated with the marketing team to develop creative concepts and translate them into compelling visual layouts that aligned with the brand's guidelines and objectives.
I designed and produced digital assets such as banners, email templates, social media graphics, and website elements, ensuring they were optimized for a seamless user experience. I also contributed to the development of print materials such as brochures, flyers, and signage, maintaining a consistent brand image across different platforms.
In addition, I conducted thorough research to stay updated with current design trends and industry best practices, implementing innovative ideas and techniques to elevate the visual impact of our materials. I managed multiple projects simultaneously, meeting strict deadlines, and collaborating with cross-functional teams to ensure successful project delivery.
Throughout my tenure, I consistently demonstrated exceptional attention to detail, creativity, and proficiency in graphic design software and tools. I also effectively communicated design concepts and presented my work to clients and stakeholders, ensuring their satisfaction and fostering positive working relationships.
Digital Marketing, Adsvol (Mar 2023 – Jan 2024)
• Developed and executed comprehensive digital marketing campaigns, resulting in a significant increase in brand visibility and customer engagement.
• Managed and optimized Google AdWords campaigns to drive targeted traffic to the company's website, resulting in a 25% increase in conversions.
• Conducted keyword research and implemented SEO strategies to improve organic search rankings for key search terms, resulting in a 30% increase in website traffic.
• Created and managed content for social media platforms (Facebook, Twitter, LinkedIn), resulting in a 40% increase in followers and improved brand recognition.
• Analyzed campaign metrics, such as click-through rates, conversion rates, and cost per lead, and made data-driven optimizations to improve campaign performance and increase ROI.
• Collaborated with cross-functional teams to develop and implement digital marketing initiatives, including email marketing campaigns and website redesign projects.
• Stayed up-to-date with industry trends and emerging technologies, and made recommendations for incorporating them into the company's digital marketing strategy.
• Assisted in the creation of marketing collateral, including blog posts, ebooks, and whitepapers, to educate and engage target audiences.
As a Digital Marketer at Master Chemicals from January 2022 to June 2020, I was responsible for implementing and managing various digital marketing strategies to enhance the company's online presence and drive traffic to the website. I successfully developed and executed social media campaigns across Facebook, Instagram, and Twitter, resulting in a significant increase in follower engagement and brand awareness.
One of my key responsibilities was optimizing the company's website content, including conducting keyword research, creating compelling copy, and ensuring SEO best practices were implemented. This led to improved organic search rankings and an increase in website traffic. Additionally, I utilized Google Analytics to analyze website performance, track campaign success, and generate insightful reports for management.
I also managed email marketing campaigns, leveraging segmentation and personalization techniques to improve open rates and click-through rates. Furthermore, I collaborated with the design team to create visually appealing and effective digital ads, improving conversion rates and generating valuable leads.
Overall, my work as a Digital Marketer at Master Chemicals resulted in increased online visibility, improved user engagement, and ultimately contributed to the company's growth and success.
As a Graphics Designer Animator at Zelle Solutions from June 2020 to March 2023, I played a crucial role in the creation and development of visually captivating and compelling designs. With my strong expertise in graphic design and animation, I was responsible for conceptualizing and designing graphics, animations, and visual effects for various multimedia projects.
My key responsibilities included collaborating with clients and project managers to determine design requirements and objectives. I then translated these requirements into visually stunning graphic and animation designs that effectively communicated the desired message. I utilized various software tools such as Adobe Creative Suite, including Photoshop, Illustrator, and After Effects, to bring these designs to life.
Furthermore, in addition to creating static graphics and animated visuals, I also worked on motion graphics, video editing, and post-production tasks to enhance the overall quality of multimedia projects. I consistently ensured that projects were completed within given timeframes and adhered to brand guidelines and visual identity standards.
Throughout my tenure, I successfully contributed to the company's portfolio, demonstrating outstanding creativity, attention to detail, and a strong ability to work collaboratively in a fast-paced environment.
As a Graphics Designer at Master Chemicals from January 2020 to June 2020, my key responsibilities included creating and designing visual content for various marketing materials, such as brochures, flyers, and social media posts. I collaborated with the marketing team to develop creative concepts that effectively communicated the company's brand message and promoted its products.
Additionally, I worked closely with clients and internal stakeholders to understand their design requirements and delivered high-quality graphic designs that met their expectations. I was responsible for ensuring brand consistency across all visual assets and adhering to the company's established design guidelines.
I utilized design software and tools such as Adobe Photoshop, Illustrator, and InDesign to create visually appealing and engaging graphics. I also conducted research and kept up-to-date with the latest design trends to bring innovative ideas and ensure the company's visual content stayed fresh and impactful.
Furthermore, I actively participated in team meetings and brainstorming sessions, sharing my ideas and providing feedback to enhance the overall design strategies. Throughout my tenure, I consistently met tight deadlines while maintaining attention to detail and producing visually compelling designs.
As a WordPress Website Developer at Top Web Partners from July 2019 to January 2020, I successfully executed several key responsibilities and contributed to the expansion of the company's web development services.
During my tenure, I was responsible for designing and developing WordPress websites for various clients while ensuring the highest standards of functionality and creativity. I collaborated closely with both the design and content teams to create visually appealing and user-friendly websites that align with the clients' branding and business objectives.
In addition to website development, I actively participated in troubleshooting and resolving technical issues, maintaining existing websites, and implementing necessary updates and enhancements. I effectively managed multiple projects simultaneously, adhering to strict deadlines and maintaining open lines of communication with clients to provide regular progress updates and address any concerns or revisions.
Furthermore, I continuously updated my knowledge of WordPress and related technologies to stay abreast of the latest trends and best practices in web development. Through my dedication to delivering quality work and my ability to work well in a team environment, I significantly contributed to the overall success and growth of Top Web Partners.
Completed Intermediate in Computer Science from Lahore Board Lahore in June 2023. Developed a solid foundation in programming languages such as C++ and Python. Acquired knowledge in data structures, algorithms, and database management systems. Demonstrated problem-solving skills through various coding projects and assignments. Collaborated with peers to develop software solutions to real-world problems. Strong understanding of software development lifecycle and agile methodologies. Proficient in software testing and debugging techniques. Proven ability to learn new technologies quickly and adapt to changing environments. Strong analytical and critical-thinking skills. Committed to continuous learning and staying updated with the latest advancements in the field of computer science.