Activation Company.
When there are too many choices and too little time the obvious thing to do is to ignore stuff. Unless it inspires People based on a thought or feeling provoking idea. And only if the idea has the power of true insight, will it connect with the consumer, and it will be witnessed and remembered.
It is this understanding of idea and insight power that forms our philosophy of an idea centric activation company; for any piece of communication/engagement/activation without an idea is like a spirit without a mission, a dream without a vision, a ship without direction passing through the night.