BRC Pakistan, Lahore, Pakistan

About BRC Pakistan Pakistan

• We’ve come a long way since we opened our doors in 1996. While the world of marketing communication has changed dramatically, our work still revolves around our core belief that big and sustainable ideas are the key to successful campaigns. This is what has worked in the past and we believe will continue to work in the future no matter how complex and wired the world has become. Once the single minded thought has been conceived, our processes and structures are designed to complement that. From strategic communication planning to outstanding creative execution of the big idea, there is certainly a method to our madness. At the end of it all, we measure and evaluate the campaign so that the effectiveness is gauged and our next big idea becomes even bigger.
  
  Why us?
  The lack of experienced strategic-focused branding and marketing agencies across the Rural Pakistan have allowed us to become a springboard for new businesses and brands in the region trying to differentiate and position themselves through precisely engineered and uniquely crafted branding strategies.
  
  Activation
  Activation is all about creating non-traditional marketing ideas that transform consumer behaviour and generate a higher Return On Investment (ROI) for the brand. It starts with engaging customers in compelling and unexpected ways and results in making them interact intimately with the brand and deliver bottom-line results.
  
  Philosophy
  Call it chemistry or magic, our team enjoys producing innovative work. We believe creativity is not a ‘one department’ function. It's a way of life for all of us. The world does not need another generalist agency. It is specialization that has been the key to our success.

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