Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services
Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
Creates detailed reports with research findings and analysis to inform marketing strategies
Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
Helps come up with new product and service offerings to increase shares in new or existing markets
Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
Works within the client's budget to produce effective promotional materials and advertising opportunities
Tracks sales and feedback and adjusts marketing strategies as necessary
Establishes marketing tracking methods to help each client evaluate performance over time
Responsible for the operational delivery and budgeting for all aspects of the marketing, communications, membership and events programmes.
Build and deliver branded marketing campaigns mixing traditional and digital media, ensuring key messages are consistently delivered.
Develop and deliver a commercial strategy (including sponsorship, broadcast)
Analyze and respond to trends in the leisure sector, sports sector and table tennis community to ensure strategies can adapt
Develop and understand use of CRM systems to support membership and participants
Support other departments such as Development and Performance in driving and supporting all marketing and communication activity
Ensure the organization engages with a diverse audience; ensuring all target audiences are communicated with regularly, positively and consistency, measuring impact and effectiveness
Develop the overall events and competitions strategy and delivery structure