Assistant Brand Manager
Human Capital HR Solutions, Pakistan

• Generate ideas in collaborations with various partners and ensure implementation of annual marketing plan
• Effectively manage agency partners (Creative, Media, Activation, OOH, Production Houses, Research, digital and any other vendor for day to day and project based activities
• Work closely with Creative Agency to develop marketing materials of all variety (communication, artworks, POSM and other collaterals) in line with the brand positioning. Imagery and guidelines
• Effective and efficient media planning and execution for campaigns on TV, Radio, print, OOH
• Perform sales and investment analysis and develop brand strategy documents
• Generate and maintain records of all investments and conducts a quarterly variance analysis
• Plan and execute BTL activities including Events, Activations, Exhibitions and Seminars and ensure the media amplification as and when required.
• Collaborate with Digital team for 360 degree campaigns or any other relevant task

1- Marketing planning

2- Creative

3-communication

4- sales

5- 360 degree campaigns

6- brand positioning

7- Research,

Job Rewards and Benefits