
Key ResponsibilitiesCampaign Management: Build, launch, and manage PPC campaigns, including keyword targeting, product targeting (PAT), and automatic/manual campaigns.Bid Optimization: Analyze performance data to adjust keyword bids, ensuring target Advertising Cost of Sales (ACoS) or Return on Ad Spend (ROAS) is met.Keyword & Search Term Research: Perform thorough research to identify high-converting keywords and negative keywords to minimize wasted spend.Performance Monitoring & Report
